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| Genre/Form: | Handbooks, manuals, etc |
|---|---|
| Material Type: | Internet resource |
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Susan C Awe |
| ISBN: | 1591582423 9781591582427 |
| OCLC Number: | 62593622 |
| Description: | xiii, 245 p. : ill. ; 24 cm. |
| Contents: | Introduction -- Why another book on entrepreneurship? -- Organization -- Ask and pay for help! -- 1. Are you an entrepreneur? -- What is an entrepreneur? -- What are the characteristics needed? -- A note of caution -- Self-assessment -- First resources to explore -- Talk about it! -- 2. Research, statistics, and information gathering -- Federal government statistics -- The U.S. Census Bureau -- The North America Industry Classification System (NAICS) -- FEDSTATS -- State government agencies -- Commercial publishers -- Statistical concepts -- 3. Start-up -- Select your business -- A cautionary note -- Research your business and industry -- Find trade associations -- Find newspaper and magazine articles, trade publications, and newsletters -- Determine your business structure -- Establish your business identity -- Financial statements -- Breakeven analysis -- Business licenses and permits -- Business location -- Insurance -- 4. Your business plan -- What is a business plan? -- Sample plans : where to find and how to use -- Essential elements of a business plan -- Format your plan -- Review, update, change your business plan -- The executive summary. 5. Ups and downs of franchising -- Types of franchises -- Uniform franchise offering circular -- Researching franchise opportunities -- Advantages and disadvantages -- Franchising and you! -- Visit a franchise trade show -- A final cautionary note -- 6. Raising capital -- What will it cost? -- Sources of seed capital -- Traditional sources of loans -- Angel investors -- Venture capital -- 7. Marketing and advertising -- Your marketing plan -- Four P's of marketing -- Where to find marketing research -- Write your marketing plan -- Marketing activities -- 8. Management -- Principles of management -- Action plans -- Structuring your organization -- Organization chart -- Accounting/bookkeeping -- Technology -- Time management and organization -- 9. Personnel/human resources -- Determining what your needs are -- Hiring employees -- Good hiring practices -- Unsatisfactory employee performance -- Keeping good employees -- Employee Retirement Income Security Act (ERISA) -- Firing an employee. 10. Legal/taxes -- Know the law -- Complying with the law -- Legalities of business names -- Tax basics -- How and when to use a lawyer -- Finding an accountant and/or a lawyer -- 11. Working with the government -- Small Business Administration -- FedBizOpps.gov -- Central contractor registration -- Business.gov -- Networking -- Request for proposals (RFPs) or negotiated procurement -- Writing bids and proposals -- State governments -- 12. Competitive analysis -- Identify your competitors -- Data gathering -- Monitor the competition constantly -- Analyzing competitive intelligence -- SWOT analysis -- Competitive advantage -- 13. Growing your business and moving on -- Growing your small business -- Exit strategies to consider -- Alternatives to selling -- Selling strategy for your business -- Mergers and acquisitions -- Employee stock ownership plans (ESOPs) -- Closing -- Initial public offering (IPO) -- Family succession -- Retirement -- Glossary. |
| Responsibility: | Susan C. Awe. |
Abstract:
With a step-by-step approach, this book takes users through a process of planning, establishing, growing, maintaining, and even exiting a small business. Useful for any small business owner or
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